Player
Tracking Assistant is designed to analyse and assist in the
targeting of the casino's most valuable asset, their players.
Incorporating EndX's marketing tools Player Tracking Assistant
allows easy creation of promotions, from simple mail-shots
to multi-event campaigns. As with all of EndX's applications
Player Tracking Assistant is completely scalable from a small
single-site casino to a large multi-site casino group.
To provide comprehensive player analysis Player Tracking Assistant
gathers information from Club Assistant, TableLink™/Pit
Assistant, Slot Assistant and Catering Assistant. This analysis
assists the casino in targeting and rewarding the more valuable
players. Whether the reward is point-based, voucher-based
or simply issued complimentaries Player Tracking Assistant
has the flexibility to cope with any demand.
Links
to EPOS systems, including EndX's Catering Assistant
Report
and Marketing Criteria generation tools
Player
Contact management tools
Multi-site
information accessible with suitable user permissions
Bonus
and/or Complimentary point systems
Export
to/Mail-merge using Microsoft Office
Top
Player Reports included as standard reports
Junket
performance summaries
Tour
Group and group player tracking
Money
Laundering limit checking
Automatic/Manual
Player grading system
Scheduled
Marketing tools and messaging system
Table
gaming transaction recording
Complimentaries
issued/awarded
Player
Tracking Assistant was originally designed as a back-office
tool but overtime has developed to be equally at home
in the heart of the gaming floor. The Player Profile
screen is the natural starting point of any management
request. Combining, as it does, the player's general
information with their table and slot play details.
Instant summary information is available, including
bonuses earned and redeemed, for several periods.
One
of the most powerful functions of Player Tracking Assistant
is the marketing and promotions section. Based upon
EndX's report generation tool and wizard, Player Tracking
Assistant can be used for a simple mail shot up to a
full-scale multi-event campaign. Utilizing links to
Microsoft Word, it is a simple operation to turn the
criteria into a mail shot letter. The campaigns can
be used to monitor any expenses incurred, including
the issuing complimentaries to the players associated
with the promotion event. The marketing section also
includes a contact management system to aid managers
in their quest to provide added value for the players.
Player
Tracking Assistant's back office functionality allows
for full table player tracking, applicable only when
additional products are not used. The casino can choose
to record several combinations of figures including
Drop, Result, Time at Table, Buy In/Cash Out, etc. Alternatively,
the casino can allow the system to compute certain figures,
for instance if Buy In and Cash Out figures are recorded
then the system can calculate the player's Result. The
standard reports will automatically be reformatted,
to reflect the recorded/calculated information. In addition,
some report options will be unavailable if the casino
chooses not to record that particular piece of information,
for example the casino may not record the actual table
a player was on and settle instead for the game type
the player is playing. In this scenario, reports would
be available for the biggest Roulette players but statistics
for the effectiveness of tracking on AR01 compared to
the actual drop and result would not be available.
Grading
of players can be a time consuming task that needs to
be completed on a periodic basis to ensure that casino
is maximising the cost/benefit ratio of correctly rewarding
their players. Player Tracking Assistant can take the
strain out of this task and provide a daily review of
players' grades to maximise the cost/benefit ratio.
The re-grading of players can be based upon Drop, Player
Turnover or Casino Theoretical Win. If the player hits
the required levels on one or more visits, they will
be upgraded at the next review. Players must maintain
these levels over a definable period or face being downgraded.
Players who visit the casino on an infrequent basis,
and therefore may suffer from the downgrading process,
yet should be treated as VIP the casino can be marked
exempt from the automatic grading process. The casino
can then assign the appropriate grades manually to this
category of player.
Hollinwood
Business Centre, Albert Street, Oldham, OL8 3QL
Tel: +44 (0)161 683 3300 Fax: +44 (0)161 683 3311
